Build the core before you spend energy on more

When you extend your business is created and operating, what was once in your head is now a system that is speaking to the outside world. Communicating your internal values, desires & intended impacts becomes a top priority.

The Why workshop is built to help create a solid core and foundational layer to your business. We build out Vision statements, Purpose statements and compile your desired impacts and contributions into a single document that (most importantly) can be handed to your marketing partners, branding partners, or your own staff. We also often end with a set of interesting statements, notes and taglines that resonate with the owner / founder.

We also build a set of foundational pillars that provide you strategic decision filters throughout the life of the business. More than just core values, we build out a set of pillars of the business experience (shamelessly stolen from the field of game-design and the pillars of a game experience). These Pillars each have strategic focus, and a set of decision filters that are explicitly built to ensure that yourself, or your managers can continue over time to make decisions that are aligned with your goal.

The workshop itself takes roughly three hours (with a 15 minute break to detox).

Founders and business owners get the most out it when:

• They want to rebrand or expand their presence, but are unclear as to what they want to say.

• They want to refine their own business strategy and objectives for long term success.

• They need to communicate their own vision to team leaders and staff.